Pokémon (ポケモン Pokemon ? , / ˈpoʊkeɪˌmɒn/ or /ˈpoʊkᵻˌmɒn/ – POH-kay- MON or POH-ki- MON ) is a media franchise managed by The Pokémon Company , a Japanese consortium between Nintendo , Game Freak, and Creatures.  While the franchise copyright is shared by all three companies, Nintendo is the sole owner of the trademark.  The franchise was created by Satoshi Tajiri in 1995,  and is centered on fictional creatures called “Pokémon” , which humans, known as Pokémon Trainers, catch and train to battle each other for sport. The franchise began as a pair of video games for the original Game Boy, developed by Game Freak and published by Nintendo. The franchise now spans video games, trading card games,animated television shows and movies, comic books, and toys. Pokémon is the second-most successful and lucrative video game-based media franchise in the world, behind only Nintendo’s Mario franchise .